Welcome back to TopNotch again! Hope all of you had a wonderful Mother’s Day. Today, we are going to look into another notable startup from Southeast Asia which is a great tool for working moms. Well, basically it’s a great tool for anyone!
How often do you do your grocery shopping? My family usually buy groceries on weekends, and we normally go a few places to hunt for all the things we need. In order to avoid harsh traffic and long queue at the cashier, we even wake up at 6 am to get to NSK before other people wake up. Going to supermarkets during peak hours is not a good choice, because it’s super difficult to find parking spot and all fresh meats and vegetables has been picked by early birds. Everyone knows that, but what can you do if you have no choices?
Here comes the honestbee!
They will buzz around and do all the hard works for you!
Nowadays people love to shop online due to its convenience. However, many people don’t buy groceries online. We wouldn’t care if our body lotion’s bottle has minor dents but we will never buy a dented canned food. My dad is very particular in picking food products. He always checks the manufacturing dates of food products and only buys the freshest. When he buys eggs, he always inspects the eggs one by one for cracks or breakages.
You may not be as particular as him, but no one will easily compromise on the quality of food products. We will worry that the delivery man may put a heavier thing on a bread, the products they send might be nearly expired, the frozen food already thawed in the delivery process. Those are reasons why it’s hard for us to rely on online grocery shopping.
That is why honestbee wants to be beyond an online grocery shopping site.
They call themselves an Online Concierge Service.
honestbee partners with supermarkets, florists, bakeries etc. and hires part-time or full-time concierge shoppers to deliver services to you. The well-trained shoppers know how to pick the freshest produce, look out for expiration dates, suggest the most suitable substitutes and package your items properly.
You can choose groceries from a store in their website or app, then leave a note to tell the shopper how you want the food being picked. For example, you can tell the shopper “Please choose an unripe papaya” if you want to pickle the papaya. The shopper will follow your instructions and pick groceries exactly the way you want. In case any products that you want are out of stock, the shopper will call you to suggest you a substitute. They will try their best to fulfill your needs.
Aimed for Busy Cities
Apart from the unique business concept, honestbee also stands out from other startups because of its fast-paced growing. It was launched in Singapore in July 2015, just within 2 years, they are now available in Singapore, Hong Kong, and selected cities in Japan, Thailand, Malaysia, Indonesia, Taiwan, and the Philippines. They focus their services in busy cities where people are rushing out of time. As soon as they launched their business, they gained a lot of attentions as they provided a simpler solution for all hard workers to get the fundamental household tasks done.
So, next time when you are busy at work but you are running out of groceries, don’t be panicked! Just pick what you want on the honestbee’s app, you can assign them to send your order to anywhere at your convenience, at the same time you will never need to worry that your bread will be misshaped because the trained shoppers know how to pack your groceries perfectly!
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