I did a spoiler last week that we will look out some ‘fresher’ startups in Indonesia today. In the previous article, we’ve talked about 5 famous tech startups, today I will introduce another 5 interesting startups that are noteworthy.

1. eFishery

Aquaculture is one of the important industries in Indonesia. Efficient fish feeding has always been a big challenge for all fish farmers. Overfeeding may waste a lot a fish food and negatively impact the environment, while underfeeding will lead to the death of fish. Any inexact fish feeding methods will result in monetary losses for farmers. To solve the inefficiency of feeding in fish farming businesses, Gibran El Farizy founded eFishery in 2013.

eFishery is a smart fish feeder that uses sensors to measure the fish’s appetite and then dispense food appropriately. Moreover, the system can also deliver real-time reports of fish food consumption directly to the farmer’s smartphone. It provides an affordable and convenient solution for farmers to boost their business profits by reducing feed wastage.

eFishery is a great example of using the new technologies to solve real problems. It also has a large market because aquaculture is an important economy source in Indonesia and many other countries in Asia. eFishery has the potential to make the global aquaculture becomes more transparent, data-driven, and investment friendly.

2. Sribulancer

The convenience of internet and the increasing of SMEs have changed the cultures of jobs market. Nowadays, a lot of SMEs outsource some of the job functions or company projects to agencies or freelancers. In 2014, Ryan Gondokusumo and Wenes Kusnadi saw the opportunity and establish Sribulancer, a hyperlocal platform for potential employers to look for freelancers.

Freelancers like programmers, graphic designers, website designers, content writers can build their profiles and portfolios on the platform while employers can post works or tasks. Freelancers can offer quotes to complete the projects that they are interested, and employers can compare the prices and the portfolios of the freelancers and hire those who match their expectations. Employers can also approach freelancers through the chat platform to offer a job or task directly.

Sribulancer provides freelancers and employers a transparent and safe marketplace. Both freelancers and employers can rate and review each other after the deals completed. Users can avoid scammers while getting works done.

Although Sribulancer is competing with international giant, Freelancer.co.id, Ryan Gondokusumo is not threatened. According to Gondokusumo, SribuLancer is aimed more at connecting job providers with the right freelancers for the individual project, as opposed to the more traditional tender system that Freelancer uses where workers bid on jobs.

3. HaloHola

HaloHola is really a fresh startup because it was only founded in 2016. It is a travel entertainment startup that provides Localized Digital Content Streaming. Its targeted clienteles are mainly providers of transportation like trains, buses, flights, and taxis or shopping malls and hospitals, places that visitors or passengers will look for entertainment, but connectivity tends to be spotty.

The idea is visitors or passengers can connect their devices to HaloHola’s local network via wifi, then they can stream movies, music, games, and articles from the HaloHola’s library. They can enjoy streaming the contents seamlessly, non-buffer and without requiring any external internet connectivity.

Traditionally, transportation providers install media devices on each seat. That requires a lot of maintaining fees because they would need to repair or replace malfunction devices and upgrade devices. HaloHola provides their clients a hassle less and cheaper option because visitors or passengers can access to the contents using their own mobile phones or laptops.

HaloHola is already working together with Indonesia’s national rail service, as well as some bus operators. It’s just a matter of time for the startup to expand.

4. Qraved

As mentioned earlier in the previous article – Transformation in Indonesia, Indonesia’s large population is always an attraction to foreign businessmen. Steven Kim and Adrian Li are both Asians that grew up in Western countries. They are ambitious to create some big impacts on the largest country in South East Asia. Therefore, they started Qraved in 2012.

Originally, Qraved is an app designed as a restaurant booking assistant, but the company then realized it couldn’t drive enough demand. Qraved transformed to into a restaurant review site. Now, it is a platform for restaurants and cafes in Jakarta, Bandung, Jogja, Surabaya, Medan, Bali and Makassar to promote their places and gain exposures. Qraved aggregates all culinary news, dining guides and full reviews from top food blogs, provides complete information for their app users. Users can find information like contact numbers, menu, ratings of restaurants in the service areas and do reservations through the app. Users can also contribute their dining experiences to the app, rate the restaurants they visited and create lists of their favorite restaurants.

Qraved doesn’t plan to expand it too rapidly because they have seen the struggles of other food startups and learned lessons from there. Its current goal is to continue on its path as content-driven food portal while developing a more complex tech product that will let it add additional features.

5. Fabelio

Fabelio is a Jakarta-based niche e-commerce startup that sells top-tailed quality designers’ furniture with reasonable price. It is founded in 2014 and has become a popular e-commerce in Jabodetabek (Greater Jakarta).

The co-founder, Christian Sutardi stated that most people wouldn’t buy furniture online because of the inconsistent delivery times and careless handling. Meanwhile, offline retailers maintain high prices for boutique local brands or cheaper products with inconsistent craftsmanship. Fabelio collaborates with talented local designers to create original designs and partners with trustworthy factories to manufacture good-quality furniture. The products are averagely 20-30% cheaper price than their competitors.

Unlike other startups that I’ve mentioned, Fabelio’s products are solid, touchable. It is more than an e-commerce platform because they made their own furniture. Basically, it is an online Ikea with affordable price. I personally looking forward to its growth. Perhaps one day I can buy those attractive Fabelio’s furniture in Malaysia?

The convenience of internet has negatively impacted many traditional offline businesses, but it also creates a lot of spaces for smart entrepreneurs to unleash their creativity and bring up some fresh and unique tech startups. What do you think about this phenomenon? Do you know any other interesting startups? Share it with us in the comment box below!

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